INTRODUCTION TO THE PUREOLOGY HYDRATE COLLECTION
Pureology has been made with colored hair in mind, with each product designed to offer targeted care to problems associated with highlighted or treated locks. The coloring process itself can leave your hair feeling a little dry and brittle and in need of essential moisture. The Pureology Hydrate collection has been especially formulated to deeply nourish using a blend of natural botanicals and hydrating ingredients.
With a zero sulfate formula that helps to preserve your hair’s color vibrancy, the Hydrate range contains a unique blend of Coconut, Corn and Sugar to gently cleanse without stripping away any color or highlights, leaving your hair as radiant as when you stepped out of the salon.
This gentle yet supremely nourishing shampoo fuses together science and natural botanicals to deliver nutrition into the hair fibers. A sulfate-free formula gently cleanses product, oil and impurity build-up from the hair to leave it feeling fresh, without stripping its color or causing dulling and fading.
Extracts of Rose, Green Tea and Sandalwood help to provide the hair with essential hydration and vitamins to stay healthy and shiny, so that your color stays protected and radiant for longer. A signature aromatherapy blend of Ylang Ylang and Patchouli give the shampoo a beautiful aroma so that your cleansing experience smells as luxurious as it feels.
This intensely nourishing conditioning treatment detangles knotted tresses so that your hair feels super soft and healthy. Jojoba Esters and Shea Butter add moisture into dry and parched locks to rebalance hydration levels and leave you with hair that feels as good as it looks.
A blend of Peppermint, Rosemary and Mint ensure that fibers stay nourished without causing them to become oily or heavy thanks to the botanicals astringent properties. The conditioner lightly rehydrates parched tresses so that they stay looking vibrant and gorgeously shiny after you’ve stepped out of the salon.
HYDRATE HYDRA WHIP
A weekly treatment mask ensures that dry and damaged hair is converted into healthy and super soft locks. The Hydrate Hydra Whip from Pureology contains a unique blend of Avocado, Mango, Jojoba and Shea Butters to moisturize parched tresses and leave them looking beautifully radiant.
The beautiful scent of Rose, Sandalwood, Amber and Vanilla turns the treatment into a true spa experience, so that you can relax while your hair soaks up all the vitamins and moisture from Pureology’s mask.